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Why juniper trees can live on less water - innovations report
27 in the American Journal ofBotany'sonline edition.&amp;quot;For example, recent droughts have decimated pinyon pine populations in pinyon-juniper woodlands of<br/><br/>::
Pettigrew students stir, Indefinite hunger strike on - E-Pao.net
SUPC charter of demands includes,Three(3) lecturers in English Dept',2 politicalsciencelecturer, 2 lecturers in Zoology Dept', 1 lecturer each inBotany<br/><br/>::
An Ant&amp;amp;#39;s-Eye View of Pesticides - TheTyee.ca
He is also the author of TheBotanyof Desire: A Plant's-Eye View of the World (2001). Wendell Berry, farmer/poet, Lane's Landing Farm (Port Royal,<br/><br/>::
Lakeview Teachers To Go Weightless For Botany Experiment - Times-Union Newspaper
This experiment is different from any other experiment he's conducted before, Wray said, because it's ascienceexperiment of their own design.<br/><br/>::
All abloom - San Diego Union Tribune
A If people get out and start looking at these landscapes, they are going to be blown away by our local plant diversity,A said Jon Rebman, curator ofbotany<br/><br/>::
Looking under the leaf - Benton County Daily Record
Botanical illustration has its roots inscience, helpingbotanistsand scientists easily recognize plants in their various forms, including cross sections,<br/><br/>::
Citizen scientists track climate change - MiamiHerald.com
BotanistJennifer Richards, at Florida International University, researches wetland plants and suggests several plants in the Everglades that would make<br/><br/>::
JUA S gujjar scholar gets Cambridge UniversityA s Rothschild internship - GreaterKashmir.com (press release)
After finishing his graduation from GGMScienceCollege, Rashid earned his masters inBotanyfrom University of Jammu in 2004. In 2005, Rashid entered the<br/><br/>::
Two Princesses to visit Phuket - Phuket Gazette
...a hands-on opportunity to studybotanyand the environment. Students will hold an exhibition of theirscienceprojects for Princess Sirindhorn to view.<br/><br/>::
Clearing the air on domestic contaminants - National Post
Natalie Iwanycki, the Harborium Curator and a fieldbotanistwith the Royal Botanical Gardens in Burlington, Ont., says,&amp;quot;There is very good evidence behind<br/><br/>::
Workshop urges promotion of Kwatha as tourist centre - KanglaOnline
The workshop was attended by Dr H Nandiram Sharma, retd. prof inbotanydepartment of the DM college ofscienceas chief guest, Ningthoujam Kamal Singh,<br/><br/>::
Grant funds rare-flower studyInland Valley Daily Bulletin, CA - 21 hours agoKrosnick is the sole post-doctoral researcher in the botany program at Claremont Graduate University. But with a recent $250000 grant from the Fletcher ...Deer a
Contra Costa Times, CA -Must be willing to learn some basic botany and share information with children. Training is 9 am-12:30 pm Tuesdays, Feb. 5-April 22. ...<br/><br/>::
ON DISPLAYCorvallis Gazette Times, OR - 2 hours agoBorn and raised in Michigan, Collins received her BS in botany at University of Wisconsin in Madison; a masterA s in evolutionary and systematic biology from ...Botanists, computer scien
Today's THV, AR -The five-year National Science Foundation grant announced Wednesday will pay for research on topics such as climate change, development of biomass energy, ...<br/><br/>::
$50M Grant Will Finance Plant ResearchAuburn Citizen, NY - 15 hours agoThe five-year National Science Foundation grant announced Wednesday will pay for research on topics such as climate change, development of biomass energy, ...Georgia
Trend News Agency, Azerbaijan -... director of the Botany Institute, now will be the minister of environment and natural resources, Gia Nodia A the minister of education and science, ...<br/><br/>::
University of Hawaii at ManoaUH System Current News, HI - 8 hours agoBotany Department Chair and Professor Alan H. Teramura has been appointed Interim Dean of UH ManoaA s College of Natural Sciences, pending appointment of a ...Getting To
Lassen County News, CA -Bureau of Land Management botanist Gary Schoolcraft of Susanville had a plant named after him. Found only in the Great Basin desert area of Washoe County, ...<br/><br/>::
The Field Museum exhibits the prescient work of George Washington ...Medill Reports, IL - 7 hours agoMike Dillon, chair of botany at the Field Museum, said A re just now catching up with his work,A like the idea of creating more produc
The Courier News, IL -BY JULIE MULLEN For The Courier News The Kane County Forest Preserve District is calling botanists and nonbotanists alike to attend a book-release party ...<br/><br/>::
Botanist recognizedVisayan Daily Star, Philippines - 4 hours agoMeA ez was recognized for his contribution to the University's Marine Science program during the last 30 years. MeA ez first visited Dumaguete in the 1960s as ...Getting To Th
Siasat Daily, India -The college boasts of facilities like science and computer labs apart from a gymnasium. Spread on a sprawling campus of over 3.85 acres of land, ...<br/><br/>::
Master Gardener volunteers offer seminar on growing fernsSheboygan Press, WI - 12 hours agoKrischan is a wandering botanist who writes stories about plants and plant people. He has written articles in Milwaukee Home magazine, Northern Ga
Korea Times, South Korea -In her ''Botany'' series, she uses flowers as the grid. Each flower contains a different image. Born in Seoul in 1957, Hwang grew up surrounded by ...<br/><br/>::
PUASA protests against former directorA s suspensionDaily Times, Pakistan - 12 minutes agoA In the new enquiry, conducted by University of Health Science VC Dr Malik Hussain Mubashir and Agriculture University Botany Department head Ashraf
Smithsonian -Brazil's determination to guard its natural resources dates back to the 19th century, when Sir Henry Wickham, a British botanist and explorer, smuggled out ...<br/><br/>::
Using DNA, scientists hunt for the roots of the modern potatoRxPG NEWS, CA - 1 hour agoIn a report published today in the American Journal of Botany, University of Wisconsin-Madison researchers Mercedes Ames and David Spooner say both t
Sail World, Australia -... noting that the massive injection of capital will benefit FGIA s manufacturing plants in Canning Vale (WA), Botany Bay (NSW) and Wacol (QLD. ...<br/><br/>::
Rosemary &amp;amp; Thyme - The Complete SeriesDVD Talk, OR - 1 hour agoEach episode features some facet of gardening or horticulture or botany that plays a significant part in the central murder, so if plants or flowers or ...FGIA s expan
Checkbiotech.org (press release), Switzerland -In a report published today in the American Journal of Botany, UW-Madison researchers Mercedes Ames and David Spooner say both theories are wrong. ...<br/><br/>::
Putting children back in touch with their wild sideThe Herald, UK - 4 hours agoMarshall, who has degrees in education, botany and geography, was first captivated by Forest Schools after she saw footage from a school in a deprived area ..
Times Online - Auckland, New Zealand -Principal Mike Leach of Botany Downs Secondary College says putting an emphasis on punctuality, tidiness and behaviour sets the right tone in a school. ...<br/><br/>::
Growing seeds in silence; Deaf man opens Magnolia store dedicated ...Gloucester Daily Times, USA - 13 hours agoHe plans to open a kids corner, where children can plant seeds and watch them grow - one of his favorite parts of botany. &am
Cabinet.com, NH -The library will host A Journey of Discovery: A Botanist on the Trail of Lewis &amp; ClarkA on Wednesday, Feb. 13, at 7 pm Janet Sullivan, Ph.D., ...<br/><br/>::
Using DNA, scientists hunt for the roots of the modern potatoUniversity of Wisconsin-Madison University Communications, WI - 6 hours agoIn a report published today in the American Journal of Botany, UW-Madison researchers Mercedes Ames
MSN India, India -Students enrolled in humanities courses at St. Stephens College of the University of Delhi and at the University of Madras will get a chance to complete a ...<br/><br/>::
Avocado industry researchers receive Australia Day awardsFreshPlaza, Netherlands - 2 hours agoHe is the editor and an author of the definitive world avocado text The Avocado: Botany, Production and Uses, 2002; published by CAB Internatio
SouthCoastToday.com, MA -Scholarships are available for students majoring in horticulture, floriculture, landscape design, management, botany, biology and allied subjects. ...<br/><br/>::

Below, you'll find extensive information on leading american heritage dictionary articles and products to help you on your way to success.

Get 'em Clicking With Good Ad Copy!
By Linda Offenheiser, Sat Dec 10th

Never mind if you haven’t had good response from your ads in thepast. That doesn’t matter. You can learn how to write an ad thatwill have people clicking their little fingers off! I’m going toteach you how to do that right now.

We all know how important the headline is. We also know it’s thehardest part of the ad to write. So we’re going to leave thatuntil last. Know why? Because you can spend so much timecreating the perfect headline that you never get to the aditself. Besides that, if we leave it until last we’ll be writinga headline that goes with the ad, not an ad that goes with aheadline.

Okay, so what’s our first step going to be then? We're going todefine our ideal customer, get inside her skin and find out whoshe is, what she's looking for, what she wants. This is veryimportant because if we don't have this information, who are wegoing to write our ad to? Are we just going to send it out intocyberspace with no destination in mind? Not if we want responsewe aren't.

Now that we know who we're directing our ad to, the second stepis to list all the ways our ideal customer will benefit from theprogram, product or service that we’re promoting. Notice Ireferred to benefits, not features.

The Focus is on Benefits . . .

There is a big and important difference here. Benefits tellpeople “what’s in it for them”. Benefits tell them what theywill gain from your product. Features, on the other hand, arethings that describe your product.

For example, let’s pretend that you’re promoting cell phones. Afeature of the cell phone is that it has an extra long-lastingbattery. A benefit of the phone is that the purchaser can talklonger with her pals without having to worry about the phonedying.

Another feature might be the unique design. The correspondingbenefit would then be that, not only can you talk longer, you’remore comfortable while you’re talking. Benefits are things thatappeal to the emotions and that’s usually what makes a personbuy.

Okay, now we know we have our list of benefits. Next, we'regoing to choose which benefits to focus on. If we're writing asmall classified or ezine ad we'll choose only one benefit andconcentrate on that. With longer solo ads we could chooseseveral benefits. We're going to write an ezine ad today but thesame guidelines apply to any ad you need to write.

Write like you talk . . .

If we want our ad to be interesting we need to write in termsthat everyone can understand. Leave all the $50 words in thedictionary and just use a conversational tone. We aren't writingthe ad to impress people with our vocabulary; we're writing itto appeal to their emotions. A stiff, formal tone isn't going todo that.

So . . . we're going to write like we were talking to a friend.We're going to use short, punchy sentences and omit any wordsthat we don't positively need. Remember, we only have a fewlines to convince our ideal customer that she wants to click onour link and learn more. We have to choose our words carefullyand make each one of them count!

Don't use an ad to sell your product . . .

The purpose of the ad is just to get our ideal customer to oursite. We aren't trying to sell her on our product ~ that's thejob of the sales page. We're simply putting her in a "buying"frame of mind. We're creating interest and leaving her wantingto find out more about our product. That is the sole purpose ofour ad.

Just start writing . . .

Now we're ready to start writing. The best way to do that isjust to start writing without thought of how it's going tosound, spelling, puctuation or any of that stuff. We're justgoing to write down what comes into our minds. Okay, ready?

We might end up with something like this:

If you want to talk all night with your best friend, you don'twant to worry about the battery on your cell phone dying. Youwant to know that you aren't going to miss all the juicy

New Mammal Discovered in TanzaniaRedOrbit, TX - 7 hours agoAlthough it has become a rare occurrence in the modern time, scientists recently reported the discovery of a new species of mammal in the Journal of Zoology ...New shrew-like mam
Nature.com (subscription), UK -The grey-faced sengi is so large, by elephant shrew standards, that it proved too big for the traps that Francesco Rovero, of the Trento Museum of Natural ...<br/><br/>::
Rare shrew-like mammal found in TanzaniaLIVENEWS.com.au, Australia - 37 minutes agoThe discovery would be formally announced in the February 4 issue of the Journal of Zoology. Scientists say discoveries of new mammals are rare and ...Hum
RedOrbit, TX -4 issue of the Journal of Zoology, suggests the new species is confined to two high-altitude forest blocks in the mountains of south-central Tanzania.<br/><br/>::
Disappearing languagesUniversity at Buffalo Reporter, NY - 1 hour agoGood says that from a scientific standpoint, the work of linguists today is like that of early botanical and zoological explorers and collectors who went ...Fossil rep
UConn Daily Campus (subscription), CT -Since childhood, Wells studied the breeding courses of toads, and decided in high school to pursue zoology. He studied zoology at Duke University and ...<br/><br/>::
Disappearing languagesUniversity at Buffalo Reporter, NY - 1 hour agoGood has conducted fieldwork on other African languages and worked on the Comparative Bantu Online Dictionary and a lexical database for the Turkish ...Hats off to voc
Sunday Herald, UK -He is searching for a dictionary, one of 100, and mostly first editions. His fingers run along the spine of a Dr Johnson, past Jamieson's Scottish ...<br/><br/>::
Stanford to get papers of paleontologist GouldSan Jose Mercury News, USA - 21 minutes agoStanford staff traveled to Gould's Manhattan home and his office at Harvard's Museum of Comparative Zoology to pack up about 50 boxes before shippi
Ocean Pines Independent, MD -While you may not have heard the term yet, coined by Richard Louv in his 2006 book Last Child in the Woods, you've surely witnessed the tell-tale symptoms ...<br/><br/>::
Chirps made by hummingbird are actually created by its tailScience Centric, Bulgaria - 29 minutes agoClark and recent UC Berkeley graduate Teresa J. Feo, both with UC BerkeleyA s Museum of Vertebrate Zoology, report their findings in thi
San Francisco Chronicle, USA -The upgrades will cost the city's Recreation and Park Department about $1 million, said Yomi Agunbiade, the department's general manager. ...<br/><br/>::
HCM City poor children to enjoy happy TetNhan Dan, Vietnam - 2 hours agoThe Vietnam News Agency reported that at the festival, organised by the Ho Chi Minh City Education Newspaper, local poor children will have a make chung ...Zoo gears
Dissident Voice, CA -America A s 29th ranking in science education can, in part, be laid at the feet of our creationist/biblical literalists parading about as those righteous ...<br/><br/>::
How the hummingbird got his whistleiAfrica.com, South Africa - 1 hour agoChristopher Clark and Teresa Feo of the Museum of Vertebrate Zoology at the University of California at Berkeley set up high-speed video cameras and a ...How the hu
PhysOrg.com, VA -The Research Fellow then worked closely with Dr Peter MA ller and Professor JA rgen Nielsen of the Zoological Museum, University of Copenhagen, and Professor ...<br/><br/>::
How the hummingbird got his whistleDaily News &amp; Analysis, India - 16 hours agoChristopher Clark and Teresa Feo of the Museum of Vertebrate Zoology at the University of California at Berkeley set up high-speed video cameras and a ...T
The Free Lance-Star, VA -by Jonas Beals Around Thanksgiving, Storrs Olson, senior scientist in the Division of Birds at the Museum of Natural History, received notice that he had ...<br/><br/>::
The rodent to ruin?BBC News, UK - 11 hours agoThe Scottish Wildlife Trust and the Royal Zoological Society of Scotland have submitted an application to the Scottish minister for the environment to bring ...Dr. Norman W. VogelLock Haven E
CBS 13, CA -Zoological Society board chairman Nick Podell told the committee: &quot;Under no circumstances is it OK for an animal to escape. There is no excuse and the focus ...<br/><br/>::
The rodent to ruin?BBC News, UK - 19 hours agoThe Scottish Wildlife Trust and the Royal Zoological Society of Scotland have submitted an application to the Scottish minister for the environment to bring ...Lions and tigers back on displa
San Francisco Chronicle, USA -&quot;Under no circumstances is it OK for an animal to escape its enclosure,&quot; said Nick Podell, chairman of the San Francisco Zoological Society, the nonprofit ...<br/><br/>::
SOCIAL IN BRIEF 30/1VietNamNet Bridge, Vietnam - 48 minutes agoAt the festival, to be organised by the Ho Chi Minh City Education Newspaper, local poor children will have a make Chung (sticky rice) cakes or arrange ...MSU scholars receiv
MSU State News, MI -A m happy to see Bush go,A education freshman Lukas Darnton said. A I have fairly liberal views, and I disagreed with a lot of his points of view.A Zoology ...<br/><br/>::
State of the County
Milwaukee Small Business Times, WI -At the zoo, we completed a $30 million capital campaign with the Zoological Society of Milwaukee. The US Bank Gathering Place will open this spring and the ...<br/><br/>::
All-American day for Davis coupleDaily Democrat, CA - 41 minutes agoBy KATHY KEATLEY GARVEY/Special to The Democrat New American citizens Walter Leal, right, professor and chairman of the Department of Entomology and his ...Milwaukee Co.
San Jose Mercury News, USA -... public viewing and wire mesh fencing surrounded by foliage, said Yomi Agunbiade, general manager of the San Francisco Recreation and Park Department. ...<br/><br/>::
Climate is teach-in topic at MATC, UWThe Capital Times, WI - 8 minutes agoThis is education at its finest,&amp;quot; said James Pawley, professor of zoology at UW-Madison. &amp;quot;It represents the enormous power that youth have when t
Charlotte Observer, NC -The zoological collection was originally collected by recently retired UNCC professor Edmond Menhinick. UNC Charlotte's Venture Outdoor Education Department ...<br/><br/>::
How the hummingbird got his whistleDaily News &amp; Analysis, India - 3 hours agoChristopher Clark and Teresa Feo of the Museum of Vertebrate Zoology at the University of California at Berkeley set up high-speed video cameras and a ...Th
High Plains Journal, KS -... US Department of Agriculture, and Paula Cushing, department chair and curator of invertebrate zoology at the Denver Museum of Nature and Science. ...<br/><br/>::
The Creationist Buffoonery and Its Dangerous ImplicationsDissident Voice, CA - 5 hours ago... since Charles DarwinA s 1859 book On the Origin of Species, scientists of relevant disciplines such as cosmology, astronomy, geology, biology, z
Pittsburgh Post Gazette, PA -9:25 AM A Little Black Book '04. Brittany Murphy. To learn more about his past, a young woman interviews three of her boyfriend's former sweethearts. ...<br/><br/>::
Ethos of the Forum is shared wisdomnebusiness.co.uk, UK - 2 hours agoHer North-East credentials are strong too A Judith graduated from Durham University with a degree in zoology, trained on regional newspapers as a journalist ...A new s
Guardian Unlimited, UK -Zoological names are monitored by a committee based in the museum: with millions of species yet to be discovered, described and named, this is a complex ...<br/><br/>::
Orissa seals Bengal borderCalcutta Telegraph, India - 30 minutes agoNandankanan zoological park authorities have stopped procurement of chicken to prevent the possible conta- mination of bird flu to the zoo inmates. ...Pakistan's Univers
Medical News Today (press release), UK -... recently published work in zoology or paleontology - goes to JENNIFER A. CLACK, professor and curator of vertebrate paleontology, department of zoology, ...<br/><br/>::
Hats off to vocabulary buildingTulsa World, OK - Jan 25, 2008The result was an educational extravaganza of words, from amphibian and arachnid to zeppelin and zoology. Fourth-grader Gerald Garner fashioned an Egyptian ...Photos: Tibor Jag
Sunday Herald, UK -He is searching for a dictionary, one of 100, and mostly first editions. His fingers run along the spine of a Dr Johnson, past Jamieson's Scottish ...<br/><br/>::
Did Giant Reptiles Share the Earth with Giant Humans?Canadian National Newspaper, Canada - 22 hours agoSome of the specimens were sent to the American Investigating Museum. A . . . In December 1886, WH Scoville of Andrews Settlement disco
High Plains Journal, KS -... US Department of Agriculture, and Paula Cushing, department chair and curator of invertebrate zoology at the Denver Museum of Nature and Science. ...<br/><br/>::
Student scientists use their initiativeMedill Reports, IL - Jan 24, 2008... materials science, mathematics, microbiology, physics and zoology. Robert Reynolds, coordinator for the Area 1 fair, called the projects A fabulous. ...NMMU, Bay
Scoop.co.nz, New Zealand -A gifted storyteller, activist and teacher she will be in conversation at Pataka Museum. LetA s not forget the NZ Post Writers and Readers Schools Day ...<br/><br/>::
Tourism threatens Darwin's labSarasota Herald-Tribune, FL - 4 hours agoAccording to a May report by the Darwin Foundation, &amp;quot;Galapagos at Risk,&amp;quot; of which Watkins, a zoologist and ecologist, was a co-author, the islands'
24 Hour Museum, UK -The site of the Walter Rothschild Zoological Museum is also home to the ornithological research collections (Bird Group, Department of Zoology) and the ...<br/><br/>::
Fulfilling her dreamKannapolis Independent Tribune, NC - 4 hours agoPaquette called the facility a A roadside zoo,A a pejorative in the zoological community, because of JaunakaisA refusal to be overseen by the American ...Tourism threaten
MorungExpress, India -The Rangapahar Wildlife Sanctuary &amp; Zoological Park, a total area of 8809 Ha (21768.4 acres) of Rangapahar Forest was declared a Reserve Forest in 1924. ...<br/><br/>::
Herbarium collection loaned to countyCharlotte Observer, NC - 5 hours agoThe zoological collection was originally collected by recently retired UNCC professor Edmond Menhinick. UNC Charlotte's Venture Outdoor Education Department ...Fred
MyFox Memphis, TN -He is considering majors of ecology, geology and zoology. A His idea is he more he can be out in the public he better off heA s going to be, so people will ...<br/><br/>::

detailsof her dinner date with a new guy. You want the confidence thatyou won't lose your connection in the middle of her story. Thatwon't be a problem with the new XYZ cell phone. Check it outhere and see how it meets your needs.

Go back and polish it . . .

That isn't a bad start. Now we have something to work with.We're going to pare this down, punch it up, polish it and seewhat we have.

Don't you just hate it? Right in the best part of the story yourcell phone dies. Now you won't have to worry about thathappening ever again. Now you know you'll decide when the storyends, not your cell phone. Find out more today.

Well, that isn't too bad but we still have to cut it down moreand liven it up some.

Don't you just hate it? She was going to tell you . . . and yourcell phone died! Don't put up with it! If you want to hear theend of the story every time -- find out more now!http://www.xyzphone.com

Can you see the difference? The sentences are short and snappy.We've created interest. We've told her we're going to solve aproblem for her but we haven't told her so much that she doesn'thave to visit the site to know what we're all about.

I've simplified this a little. Sometimes you have to write andrewrite a few times before you have exactly what you want. Itmay take a little time but the end product will be worth it.You'll have an ad that will make people want to click on yourlink and learn more about your product. They arrive at your sitealready thinking you can solve an annoying problem for them.Your ad has done it's job.

And finally . . .

Okay, it's now time to go back and find a headline for thispiece of art! Can you see that it's easier to create a headlinenow than it might have been at the beginning? And . . . thecontent of your ad is finished so that takes some of the stressaway.

Try out a few different headlines and choose the one that youbelieve to be the most magnetic. Put yourself in your idealcustomer's shoes and imagine what would appeal to her the most.You get the idea, don't you?

Let's just pretend that we've made our list of possibleheadlines. We want one that is short, catchy and fits our ad.How about this one? "It was just getting good when ... or "Don'tmiss the best part!" Then there's "Hang up when YOU'RE Ready!"Now you have lots to choose from and once you make your finalchoice you're finished. Or, are you?

Always, always, always proofread your copy . . .

There is nothing that will ruin the impact of an ad quicker thanerrors in spelling, punctuation or grammar. You have to find allof the errors and typos before you send that ad out! Don't justrely on spell check either. If you misspell a word it won't becaught if the misspelling is actually a word - even though itwasn't the word you wanted to use. For example, maybe you typed"hear" when you meant to use "here" - it won't be caught! Goover those ads with a fine-tooth comb or, better yet, havesomeone else read them too.

There you have it . . .

Now you know how to write copy that works. You can applyeverything you've learned here (and hopefully if was a lot) toany ad you write. And don't worry, as with any skill, it getseasier with practice.

Just one word of warning . . .

Please do yourself and your business a favor and become familiarwith the FTC guidelines for advertising on the Internet. Makesure you know them and that you follow them. You can't affordnot to! Keep your ads and your web pages honest, cut out thehype and half-truths ~ if you don't, you may not have a businessto promote!

Now go out there and knock 'em dead! I'm expecting great thingsfrom you!

About the author:Linda Offenheiser is the owner of Stress-Free Copy where salescopy comes alive! Always the right words with no stress, nohassle, no time wasted. She also publishes a weekly marketingezine, All the Write Stuff!, that’s informative, friendly andfun! You can visit her at http://www.stress-freecopy.com orsubscribe at http://www.stress-freecopy.com/subscribe.htm